Google Pixel 8
We had one day to make a splash to tease the new limited edition color of our Pixel 8. So we teamed up with graffiti artist Ricardo Gonzalez and took to the streets by throwing mint paint on our very own billboards in NYC ahead of launch day. We also launched creative in 19 global markets, took over our social channels, and drove traffic to the Google Store.
Featured in AdAge, The Verge, and more.
“MINTY FRESH” CAMPAIGN
we captured some BTS footage and did a quick interview with Ricardo.
on launch day, we had Ricardo reveal the new phone with a live painting in the middle of Soho to create some minty fresh buzz
and then refreshed our tagged placements with the new phone
had some minty fresh fun on social, too
